Media Marketing
Media marketing is not a new phenomenon. It is probably as old as the net itself. But the pertinent question that we need to ask ourselves is that are we actually on the right track when it comes to media marketing or are we like the proverbial blind mice running down the alleyways with nothing but our most basic instincts to guide us?
There are a lot of other things that we need to clarify such as:-
- Are potential customers spending time at Digg and other relevant sites?
- Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves?
- What are other industries doing about it?
- Is there anything in the pipeline for developers of product lifecycle management software?
- Are there groups of people online comparing the various brands of auto parts?
- Are there really people seeking out articles on these topics?
If yes, we'd be remiss not to promote our websites in those spaces. But is this media marketing? Or is it simply online marketing?
Of course one can always argue that it does fall into the realm of media marketing if it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign.
The fact remains that link popularity comes from having something worth linking to, not something you've asked your insulated group of cronies to link to.
The amount of direct traffic diversion that takes place when something or some site is being discussed in all the right places is phenomenal but what remains to be seen is that is this reason enough to try to be found in all the right places.
Another very important issue that needs to be addressed is that how much of that traffic that results from our media marketing efforts actually converts into anything good, and how much does it help your organic search rankings? What is more important is the amount that it contributes to your bottom line.
Don’t you feel that media marketing is just like preaching to the choir? What I’m trying to say is that instead of reaching your target audience you simply end up reaching your peers whoa re not going to contribute to your coffers and tat is what matters.
Of course it's a nice ego stroke to have others in your industry tell you how great you are, and there's something to be said for building credibility within your own community but how does it help you to sell your products and services?
Does it lead to more customers and more conversions? That is the issue that you need to think about and to answer.
Also, do your media marketing efforts actually increase your rankings for the keyword phrases your actual target audience is typing into the search engines?
With all the hype about social media marketing people might end up believing that is this is what SEO demands and what SEO is all about.
Always remember that media marketing is a great addition to any traditional SEO work that you do, but it's not a substitute. So before you jump on the media marketing bandwagon give it a good hard think. It’s an addition not an alternative.
Should one use betfair bots?
Betfair bots have been in vogue for quite some time now. They have been around ever since betfair was launched they have been creating waves ever since their launch.
A betfair bot is nothing but a software that allows one to place bets by recognizing and acting on opportunities that many a times even seasoned investors may miss. The primary task of a betfair bot is to continually scan the exchanges and find out situations where a book goes under 100% for backing or over 100% for laying. When these situations occur, a betfair bot snaps up the bets with a guarantee that a profit is made on the outcome of an event.
Now although this sounds like a wonderful alternative to sitting with your eyes glued to the computer screen, it is usually not this rosy. This is because there are hundreds of bet fair bots available online and easily accessible to nearly every Tom, Dick and Harry who wants to have one.
This means that at any given moment there are at least hundreds of betfair bots working the exchanges and trying to find that one weak moment when they can swoop in and make a tidy profit.
There are rumors galore of betfair bits making thousands of pounds on the online exchanges for their owners.
However, exchanges usually are unable to do anything about these betfair bots or rather it would be more prudent to say that they do not want to do any thing about them.
There are a number of reasons.
The first and fore most reason is that a betfair bot is basically not doing any thing illegal. All that it does is to check the listings and the prices and that’s it.
The second reason is that inspite of overloading at times and betting site owners usually make a commission on every successful bet that is concluded on their website. So if a betfair bot is raking in the moolah the website owner would definitely not have a problem with it because they would also be making money via the commissions earned. So it’s a win – win situation for both.
Also betfair bots can be quite difficult to detect and it is only by observing the betting patterns over long periods of time that one can ascertain whether it is a bot making the bets or a human being.
So if you are planning to go in for a betfair bot do so without any reservations. Not only will your life be less complicated you will make money and its perfectly legal.
Search engine marketing tips: How to convert prospects
Search engine marketing hinges on a basic process that involves the following simple procedure:-
- The prospect wants to search for some thing. He or she needs some information on a particular topic or they are actually looking to buy some thing off the internet.
- The prospect opens up the search page of a popular search engine suited to his or her purpose.
- The Prospect types the keyword into the search bar of the search engine and clicks the go button.
- The prospect receives the search engines results and on the right hand side is your advertisement that he or she will be enticed to click and thereby complete the search engine marketing chain.
This is where most merchants go wrong. They believe that the process ends at this stage and that simply driving the traffic to the site is the prime goal of the search engine marketing cycle. The rest is going to happen automatically.
As Phillip Kotler once famously remarked, the marketing process does not end with the customer walking into the store, the process is only over once the customer has duly walked out having purchased your product and then truly the marketing process gets over.
The same thing applies to search engine marketing. The prospect must convert his show of interest into a purchase to ensure that the cycle is truly over.
Here are some tips to ensure that the prospect converts his interest into a purchase:-
In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button.
The landing page is the first page that the prospect will come across once he or she clicks on the Buy Now Icon. So it should be well designed with a good layout and must be aesthetically appealing.
The beauty of landing pages is that they don't even have to be a part of your site to begin with. If your company is currently running a temporary offer on sex toys, you can simply build a temporary page and call it "sex toys", with a link that states: sex toys. After your temporary offer is over, you can always remove that page from your site.
A landing page that sells needs to be designed in a way that needs a minimal amount of clicks to get what they are looking for. Build your landing pages to show them the product or service you are selling, and then show them the "Buy Now" button.
Even if your organization doesn't sell anything tangible and the purpose of all your search engine marketing is to ask the prospects communicate with you or sign up for your free newsletter, the landing page needs to be compelling and must sell them on your company.
Remember that the first impression is the last impression and this rings true even in today’s day and age. So before you start blaming your affiliates for the lack of prospects and the low conversion rate take a good hard look at your landing page. It just might tell you the reason for your slow growth.
Untill next time.